Eirini Papadaki

Assistant Professor
Tel.: 2681050545
email:  papadaki@uoi.gr
Scientific field: Communication, mediation and cultural industries.
Courses: Cultural management and communication, Mass media, digital media and music, Artist branding, Audiovisual documentation.

Eirini Papadaki studied Journalism and Mass Media Communication at Aristotle University of Thessaloniki. She conducted postgraduate studies in Communication and Visual Culture at the University of Kent at Canterbury, Great Britain. Her PhD thesis (2002) examines the mediation of art through the mass media.

From 2002 to 2007 she worked for the Chamber of Fine Arts of Greece, where she scientifically supervised projects such as the digitization of Greek visual artists’ artworks, the creation of a database for Greek visual artists and its communication through a new portal. She has organized and/or supervised several research projects, among which many audience research studies. She has extensively studied the designing of strategic communication in the framework of several cultural industries and their synergies, as well as their semiotic dimensions. Her more recent research activity focuses on the digital transformation of cultural communication.  She is a researcher for the TUNE project (Traditional Music Undergraduate Network in Europe), which is funded by Erasmus +, where she is responsible for designing the communication of the project activities through social media.

She has taught several courses at many universities, including the University of Kent at Canterbury, Great Britain (School of Film and και Visual Studies), the University of Ioannina (Department of Fine Arts and Art Sciences), the University of the Aegean (Department of Preschool Education Sciences and Educational Design), the University of the Peloponnese (Department of History, Archaeology and Cultural Resources Management), as well as the former Technological Educational Institute of Epirus (Department of Traditional Music and Department of Business Administration). She has also taught postgraduate courses at the “Cultural Policy and Development” Master Degree of the Open University of Cyprus. Since 2017 she teaches “Cultural Communication” at the “Management of Cultural Units” Master Degree of the Open University of Greece.

Her publications examine subjects of visual communication, mediation of culture and various forms of art through mass and new media, cultural industries and their synergies, as well as a variety of feedback types in different communication frameworks (from direct communication between artwork and viewer/listener in a museum/performance environment to mediated communication in the multidimensional framework of technoculture).